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So far the ALS Ice Bucket Challenge has raised $100 million dollars for the ALS Association. Last year the same organization raised $29 million. That means that they’ve raised in about a month what would normally take them over THREE YEARS to accomplish.
That is a tremendous feat.
And it’s all thanks to people who cynical hipsters and grouchy old fucks have taken to calling attention whores. “Just donate and shut up about it” you’ll hear them say. Fuck that shit. Publicity cost money, advertisements and direct fundraising are a significant chunk of any non-profit’s yearly expense and all these “attention whores” are not only advertising for the organization but are also engaging their friends and family and making donations. $100 in secret is not in any way better than $100 million even if it disturbs your facebook feed by flooding it with people taking action to help a fucking charity for goddamn dying people.
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